Welcome to The Fundamentals

of CloutTM

clout [ klowt ]
power and influence: the power to direct, shape, or otherwise influence things.
Synonyms: influence, power, pull, authority, weight, sway, effectiveness.

Your Reinvention Consultant & Small Business Resource for Change, Inspiration, & Action.

New! Enroll online. Health insurance plans for individuals, families, & groups plus dental, life, & other options for NY, NJ, and national. Go to the insurance page now for more information.

Changes abound! Clout Et Cetera is now over a decade old and has been through several reinventions of its own with more new & exciting additions coming up for 2012. 

Check out The Last Word newsletter for Jude's latest articles in Women & Business Magazine and other updates & information. 

For a Clout Et Cetera archive and a peek at what's coming up, go to Seminars & Events. You'll also find a tv interview and other interesting tidbits.

You are invited to check out our most current profiles on   

You can also click on 'Contact Us' to call or email Jude directly and sign up for secure seasonal alerts to updates on the site.

Click onto 'Resources Etc.' for a current listing of professionals, products, and ideas that can help you get what you need. Just added, The Power of First Impressions: Getting to the Second Interview, recorded live, is a great companion to the eBook.

New Fundamentals of Clout eBook.

Click on Amazon.com for details. You don't need to have a kindle and can download to several devices, including your BlackBerry or pc.

This eBook is also available on Amazon UK, Apple iBookstore, Barnes & Noble Nook, Sony Reader Store, Kobo, & Copia.

With a unique and often thought provoking approach, this updated eBook was originally used as a handbook for clients and in conjunction with seminars at NYU and FIT. It was also discovered & pitched by an L.A. production company to the Style Channel network as a possible future series.

"Authentic personal style is not about getting noticed, but all about being remembered."TM

Now is the time to reinvent your business or even start a new one.  

"What a company should never change is its core identity. A company's operations, strategy, and everything else needs to radically reinvent itself every few years or else the competition will put it out of business." BNET-The Ten Worst Business Ideas of All Time.

What messages are you sending with your professional image or the image of your business?

How you answer this question has much to do with your current level of success. Has your business fallen off? With a recession still in force, it's time to take a long, hard look at how you can better attract new clients and keep the referrals coming in.

It seems that many businesses have sacrificed customer service for lower prices. Big mistake! It's still about the experience first and you do get what you pay for.

• It's essential to keep abreast of trends and to anticipate market changes.
• Remember that your clients are essentially buying you first! What you do to keep them on the books can make all the difference over your competition.
• Don't go it alone. Speaking with other business owners or having a mentor or support group can bring a fresh perspective and new ideas to the table. Now is the time to create and seize opportunity because it's out there just waiting to be found.
• Determine your niche and develop a focused, effective, and simple marketing plan that will get you where you want to go.
• Stay flexible. Change is constant and inevitable and not your enemy. It can be a blessing in diguise.
• Know your worth. Time is the most valuable commodity you will ever have. Invest & spend your time wisely and learn to say no to time wasters. You can always make more money but you can never regain lost time. Think quality vs quantity. 

"Never doubt that a small group of
thoughtful committed citizens can change the world. Indeed, it's the only thing that ever has."

Margaret Mead (1901-1978)
American Cultural Anthropologist
------------
Be a part of that small group of people who
relentlessly works to make things better.
The world needs you.

Start in your own neighborhood.

Log on to nycares.org

Click to Save a Life!

Now you can shop, or just browse until you drop online for everything from business supplies, gifts, a new suit, or discounted airline tickets and help NYC Rescued Kitties.

You can also foster or adopt a fur pal.

Click on the following link now...Every single penny counts! and find other great ways to help for little or no cost. All the NYC Rescued Kitties thank you!